The traditional Silicon Valley model for startups, notably venture capital and private equity, may not work well when it comes to innovation in health care services, says James Stanford. He thinks the innovative ideas he ran across in the industry could best be developed by creating a new business model. That led him to launch Fitzroy Health Holdings, where he is managing director. Fitzroy scouts for promising health care-related ideas within universities, hospitals and elsewhere, negotiates an equity position while proving crucial leadership, and then brings them to a scalable level before taking a backseat. Stanford, who formerly was with McKinsey, discussed his business model with Knowledge@Wharton. (Listen to the podcast at the top of this page.)
