“Fail fast” is a well-known phrase in the startup scene. The spirit of failing fast is getting to market with a minimum viable product and then rapidly iterating toward success. Failing fast acknowledges that entrepreneurs are unlikely to design a successful end-state solution before testing it with real customers and real consequences. This is the “ready, fire, aim” approach. Or, if the blowback is big enough, it’s the “ready, fire, pivot” approach.
