Being a start-up entrepreneur can be simultaneously the most exciting and alienating time in someone’s life. You are making decisions quickly, you are racing to keep up while your business grows around you and you’re navigating a new and unknown landscape.
At least, so it was for me! While this can be a totally exhilarating experience, I remember a time during the early years of New Covent Garden Soup Co. when it was growing at a very rapid pace and it often felt like I had to make decisions faster than I had time to weigh up the pros and cons, or consider all of the various outcomes.
