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How to avoid being a statistic on the journey to success

Life is a numbers game, and so is business. But that doesn’t mean you can’t be smart about how you play the numbers. Much of that is understanding where the risk lies and what you can do to minimize it.

What I’ve listed here are five of the most important statistics that you need to understand in building your business. Each one says something empirical about the plight of a small business, but also tells a story about where the biggest pitfalls and challenges are, and how to avoid them.

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