Under the old model which took around two to three years to implement, the company used to develop a product based on consumer insight and then testing it in some small town and then correcting it before going forward. The incubator model’s turnaround time is only 12 weeks. Beverage major Coca-Cola plans to launch 10 new products in India this year through its incubator which uses insights based on consumer feedback.
Besides, the company would also come out with new product range in the dairy segment, said a top company official.
Image: File photo: Christina Ruggiero, Chief Executive Officer (CEO) of Hindustan Coca-Cola Beverages (HCCB), during inauguration of Hindustan Coca-Cola - Bidadi Soft Drinks Plant near Bengaluru on September 20, 2017. | Photo Credit: K. Murali Kumar
