Over the years, we’ve dug into some complex topics, from technical infrastructure to growth equations. We’ve even covered complexity itself. But there’s one concept that’s familiar yet remains a challenge to parse and make tactical: trust.
It’s intangible, but foundational to nearly every part of company-building. Teams must have conviction in their leaders — and vice versa. Customers need to trust products. Founders seek out advisors and investors who they’re confident will help them build for the long haul.
