Failure is not an option. This is the mantra that many entrepreneurs cling to as they fight their way through the bowels of startup hell. And yet, 90% of entrepreneurs wind up doing just that: failing. Sobering statistics like this one cause have given rise to even more pressure-laced platitudes: only the strong survive, where there’s a will there’s a way, do or do not there is not try. While the investment into entrepreneurs is a $41.6 billion industry, what is the cost of the psychological fallout?
