A couple of years ago, on a mission to hack his team-scaling efforts, Itamar Goldminz suppressed an eye roll and picked up a new book, sure he’d be putting it down just as fast. Maybe it was over-the-top language like “breakthrough” and “extraordinary” on the cover. Maybe it was just Goldminz’s own aversion to anything that smells too much like self-help — after all, he’s an engineer by training, a staunch fan of provable ideas.
