Customer loyalty is one of the main goals of any business, achieving it will ensure long-term success for your company. Square has used the data from the 14 million customers who have enrolled in its Square Loyalty solution to come up with some interesting findings, including which states have the most loyal customers. By crunching the numbers Square was able to determine not only the most loyal customers in each state, but the average amount loyalty customers spend compared to others and which day of the week customers are more likely to redeem their rewards. In the case of Square Loyalty customers, members spend 37% more after they join a program than before joining and Treat Yoself Tuesday was the best day of the week for customers to redeem their rewards.
