In Quirky, NYU Stern professor Melissa Schilling embraces what you might call the “great person” view of innovation. Many recent studies of innovation have focused on the importance of collaboration and social setting, and emphasized the ways in which good ideas are typically the product of many minds, rather than one. Schilling looks instead at eight individuals whom she calls “serial breakthrough innovators”: Benjamin Franklin, Marie Curie, Nikola Tesla, Thomas Edison, Albert Einstein, Dean Kamen, Steve Jobs, and Elon Musk.
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