The art of storytelling is getting lost in the era of instant digital communications. But it is a vital skill that has served society well since ancient times and it can be retaught. Murray Nossel, an Oscar-nominated documentary filmmaker, explains why a good narrative has the power to transform businesses in his book, Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication.
Nossel also is an executive coach at Columbia Business School and co-founder of Narativ, which teaches storytelling techniques to executives. His clients include Disney, Time Warner and Radisson Hotels. Nossel recently joined the Knowledge@Wharton radio show on SiriusXM to talk about his book.
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