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You are the president of a very important company — You Inc.,” said Thomas J. O’Malia, director emeritus of the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California. “And that’s true regardless of whether you are starting your own business or working inside a large organization.”
The entrepreneurial ideal has been in ascent for years. But the shaky economy, it seems, is making the mystique of the entrepreneur a meme of the moment as never before.
But is the rise of the entrepreneurial role model just the latest self-help fad? Or is there real substance to the concept of entrepreneurship? Can it be studied and learned?
To read the full, original article click on this link: Some Business Skills to Go With the Passion - NYTimes.com
Author: STEVE LOHR
