Harvard University professor Clayton Christensen says in a recent Newsweek interview
that startup companies’ first strategies are almost always wrong, and
an overfunded startup can prolong those false assumptions because “the
founders can assume that they’re right for quite a while before they
start to need to depend on peoples’ willingness to pay.”
The same is true in idea management.
Look at ideas as currency, and an idea management platform as a bank. An in-house IT technician can build your bank, and guide everyone to it, and even show you exactly how to put your money into it. The trouble is, if you focus on generating lots of activity (a high number of deposits), rather than encouraging high value, you likely will end up with a huge mountain of nickels, when what you really want is quarters.
To read the full, original article click on this link: “Overfunding” your innovation program « Imaginatik Blog: Innovation, Collective Intelligence, Idea Management, and Crowdsourcing for the Enterprise
