My ex-boss John Chambers (former executive chairman and CEO of CISCO) once said every company will become a technology company eventually as no business in this world can be successful without adopting technology.
I take that insight to categorise start-ups in three broad classes: start-ups that use technology to create efficiency and better customer experience, start-ups that apply technology to create new use cases, and start-ups that create new technology to address a new market or an existing market differently.
