It has become increasingly difficult to avoid the apocalyptic tales of an industry gasping for its last breath, as more and more conferences, industry coverage and client meetings are laced with fear and resignation.
Of course, the business of servicing brands has forever changed and with it, the conventional ways of running a successful agency. With downward pressure on fees, the seemingly unsustainable rate of innovation and new competitive threats – the marketing services industry has entered a new chapter.
