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Cloud giants Amazon, Google, and Microsoft are all touting their artificial intelligence bona fides.

But the companies that are already embracing AI technologies are more frequently turning to the likes of SAP and Salesforce for such capabilities.

Although many of those early adopter corporations are tapping into the AI technologies of the cloud service providers, more of them are getting such features from enterprise software companies, according to a new study from consulting firm Deloitte. For many corporations, that's "perhaps the easiest path" to incorporating AI into their businesses, analysts Jeff Loucks, Tom Davenport, and David Schatsky said in the report.