How are the world’s leading innovators able to out-smart and outperform their competitors year after year—and in a few cases, decade after decade? The 2018 Global Innovation 1000 study, conducted by Strategy&, PwC’s strategy consulting group, looked back at 15 years’ worth of data on R&D spending trends and financial results, and found the answers in a very select group of companies that are able to consistently launch market-winning new products and services and beat their industry peers on seven key financial metrics—all the while spending their R&D dollars more efficiently. We call this very select group of leading companies high-leverage innovators.
