“What kind of life do I want?” Increasingly, this is the question on people’s minds, replacing “What kind of job do I want?” I often hear this from new entrepreneurs building e-commerce businesses, leveraging technology to shed traditional barriers to entry. The term “lifestyle entrepreneurship” was pioneered by a high-flying, highly visible group of savvy digital natives. They recognize the power of the web and have devised ways to create efficient, streamlined businesses that outsource everything beyond their core skill sets. Dubbed MMO (make money online), this innovative group’s lifestyle is on display all over social media.
