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ZUG, SWITZERLAND / ACCESSWIRE / November 17, 2018 / Even with recent reports suggesting that about 75% of all venture-backed businesses fail in making profits, venture capitalists are still quite picky while choosing a business to invest in. 

This mainly has to do with the goals that venture capital investors have when picking a business for investment. VC firms usually invest millions of dollars in businesses with very-low to no liquidity in a hope that the long-term profit will at least be 5x or 10x the investment.