With Amazon edging towards becoming the world’s first trillion-dollar company, fresh attention is being paid to the factors that could derail its growth. The company slowed a bit this quarter, sending the stock down eleven percent.
Nevertheless, this downtick should not distract from the reality that Amazon has emerged as the new model of innovation effectiveness. They are something new in the innovation realm. They have moved so fast for so long, implemented so many new product, process and business model innovations, that their playbook is suddenly the standard by which every company must measure itself against, or get left behind.
