Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Dinah Wisenberg Brin

The personality traits that drive people to open their own businesses may not always match the qualities that make for entrepreneurial success, a recent study suggests.

Entrepreneurship may appeal to open-minded people who enjoy the autonomy, but they're not necessarily likely to succeed, according to the research. Extroverts, on the other hand, appear more likely to run profitable ventures.