Typically, the gig economy conjures up images of millennials juggling multiple jobs in the creative economy or working as taskers. While millennials may be the de facto face of the gig economy, it would behoove senior-level executives to realize that giggers are far more diverse than most people think.
In early 2018, Prudential released a study on the gig economy. The results of the study revealed that while millennials may be somewhat more likely to gig, Generation Xers and Boomers are also well-represented in the gig economy.
