With the peer-to-peer finance sector now growing at a rate of 35 per cent a year, increasing numbers of UK-based small and medium-sized enterprises are turning to crowdfunding as a viable source of investment capital. But if you’re thinking about raising money in this way during 2019, don’t assume that the platforms’ continuing expansion means you’re guaranteed to achieve your ambitions. Successful pitches require hard work – both to secure a platform listing in the first place and to persuade lenders and investors to back you with their money. Here’s seven tips for making crowdfunding work.
