It’s not as if Serbia has a great image in the world, even when people recognize it by its name and don’t confuse it with Syria or Siberia. Although not crucial, based on my professional experience, the branding of a country is an important factor affecting the success of the country’s scientists and designers.
In Serbia, young people are going for it, but the ruling party also declaratively supports the one thing that grows best in this small country in the southeast of Europe. For years, it seemed to be a matter of speculation whether it was the raspberries or the wheat of Vojvodina.
