We are barely into the year and yet already one of our trends for 2019 has exploded. Thanks to Gillette’s ad, which claims the best a man can get is now being woke to the #metoo era - the outrage dragons are officially out (looking at you Piers Morgan). Social media sentiment analysis shows a predominantly negative online conversation (69%). This is due to a few people raging online about their damaged masculinity and an even smaller number pointing the finger at Gillette for hypocrisy (because it produced this ad while simultaneously contributing to #pinktax with their more expensive and, ironically, literal women’s pink razors) - all the while the vast majority of consumers back out of the conversation. Why? For fear of backlash and in favour of Neo-Civility.
