Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Every Super Bowl logo since 1966

In 1967, the two competing football leagues, the AFL and NFL, faced off in what was described as the “First World Championship Game AFL vs NFL.” It was a mouthful–but one that attempted to describe a very real rivalry. The NFL had run its football league for 40 years before a new league, the AFL, came around in 1960. In the months that followed the first game between the two rival leagues, a better and more succinct name was born to hype the event: The Super Bowl.