If the Super Bowl is the culmination of a year of great football, then Super Bowl commercials are the pinnacle of great marketing. At least they should be. But the ads for this year’s big game, which cost a reported $5 million per 30-second spot, were decidedly lackluster (a word many also used to describe the game, the lowest scoring in the event’s history).
Sure, there was some humor and a sprinkling of celebrities, but critics said the commercials were largely devoid of the creative edginess that has become the signature of great Super Bowl ads. The result was a collective “meh” from consumers who took to social media to make fun of the commercials.
