Corporations may prize the concept of innovation, but far too many hesitate to make the changes necessary to consistently invite new ideas.
It's easy to understand why. Innovation brings risk, which can lead to pie-in-your-face moments. What company wants to be associated forever with a failed product release like Burger King's Satisfries or Thirsty Cat! bottled water?
Despite the chance of being added to a "top fail" listicle, business leaders must take the innovation plunge if they hope to compete. C-suite buy-in is essential to driving a culture that embraces the necessity of small-scale trial and error without punishment.
