There’s been a lot of buzz in the startup world recently about the advantages of — wait for it — not raising venture capital dollars. With bootstrapped successes like MailChimp and LeaseQuery providing a model for ambitious founders to aspire to, more startups are joining a movement encouraging them to build their company without giving anything away.
But some companies can’t get to the scale they want to see without any outside capital at all. In those cases, there are still options beyond VC. Since the JOBS Act began rolling out in 2012, equity crowdfunding — raising money from a large base of investors in an online public offering — has been steadily picking up popularity.
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