As markets become flooded with competition and more and more buying options become available to consumers, brand loyalty is increasingly difficult to maintain.
Today, it takes more than just a good product to hold onto a customer.
“Traditionally we think of a simple paradigm that you satisfy your customers and you provide good value and you will be rewarded with their loyalty and capture market share. What we are finding is that is not enough,” said Charles L. Colby, chief methodologist and founder of Rockbridge Associates, in an exclusive interview with R&D Magazine.
