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While some have gleefully heaped criticism on New York over the demise of the Amazon HQ2 deal on Long Island, the world’s largest Everything Store might consider something new: Embrace humility and try to learn some lessons of its own.

Gone are 25,000 planned jobs and potentially billions of dollars in planned investment for the Big Apple, as has been extensively reported. The collapse of the union between a trillion-dollar company and a city of 9 million people can teach us a lot, but only if we’re willing to learn. That learning should start with Amazon, which by any objective analysis committed a series of pivotal errors