Most of the world’s great market-creating innovations – innovations for which there was previously no offering for a particular consumer, or no affordable offering - have transformed economies, nations, and created entirely new segments of consumers. Most passionate innovators lie awake dreaming of the potential ubiquity of something they create. But now there’s something else they can dream about as well. Through their market-creating efforts, they can imagine potentially lifting millions out of poverty.
Image: Karen Dillon, co-author of The Prosperity Paradox - KAREN DILLON
