Five years after the introduction of the $1,000 genome, the sequencing field remains rife with chatter about pushing the cost much lower—not only to $100 (and why the world may not be ready for it), but as far down as $10.
Coming close to that $100 benchmark last year was Veritas Genetics. In November, the company offered a substantial 80% discount from its usual $999 price for its myGenome Standard whole genome sequencing service, including interpretation of results, by offering the genetic test at $199 to the first 1,000 customers nationwide (except New York state) who ordered for a limited time. Veritas planned an up-to-two-day period for the offer, but needed just 6 hours to draw the 1,000 customers.
