I first met Misti and Will Staley last summer during the kickoff weekend of the Delta I-Fund accelerator, a program supporting early-stage entrepreneurs in Arkansas and across the Mississippi Delta region.
Something about this young couple from Helena – serious, poised, attentive – reminded me that starting a venture can be a profound decision. The adventure, joy, and allure of startup life might entertain a listener of “How I Built This” or a fan of Shark Tank, but at its heart, entrepreneurship is about solving a problem. And problems, by definition, are painful.
