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“Some employees have more potential than others.”

“The best employees are well-rounded individuals.”

“People can reliably rate others’ performance.”

It’s safe to say most HR professionals wouldn’t take issue with these basic tenets. But Marcus Buckingham flat-out calls them “lies.”

In fact, Buckingham defied much of HR’s accepted wisdom in his keynote at the recent Wharton People Analytics Conference. The head of people and performance research at ADP Research Institute and a bestselling author, he drew in part from his new book Nine Lies About Work: A Freethinking Leader’s Guide to the Real World, co-authored with Ashley Goodall, a senior vice president of leadership and team intelligence at Cisco.