What do you do when you know you’re onto a big idea but can’t make the costs work? If you’re Rachel Carpenter and Joey French, you look for a better spot to build your business.
In 2013, the co-founders of fintech startup Intrinio packed up their boxes in Chicago and set out for St. Petersburg, Florida, where the weather is warm and the costs are low.
Image: Joey French and Rachel Carpenter, co-founders of Intrinio, walk in downtown St. Petersburg, Florida. Photo courtesy of Intrinio
