Across the world, the creative economy is one of the most rapidly growing sectors, in terms of income generation and export earnings, apart from being a flagbearer for a country’s cultural identity. But in India, the story is different. The creative industry here, with around 250 million artists and craftspersons, is a symbolic representation of the country's traditions, heritage and diversity, which are slowly disappearing. Dubbed as a 'sunset' industry for several years, these women entrepreneurs are doing their bit for its revival and preservation, and making it more relevant for the future.
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