As people across the globe are spending more time in the virtual sphere, businesses are also making a robust digital shift. Other than cutting costs, e-commerce is giving businesses higher visibility than brick and mortar stores ever could. Increasing their reach both nationally and globally, the e-commerce sales grew 13 per cent in 2017, hitting an estimated $29 trillion as reported by UNCTAD. A similar surge was seen in the number of online shoppers, which jumped by 12 per cent and stood at 1.3 billion people, or one-quarter of the world’s population.
