Starting a business is simple. You take a great idea and a passionate drive to see it come to life, combine it with a fantastic Go-To-Market Strategy and the rest is history, right? Unfortunately, not.
“Approximately 50% of all start-up businesses in South Africa fail within 24 months. One of the main reasons for the premature failure is that they are started as survivalist ventures. It is almost inevitable for them to fail because their owners do not have the skills, experience or resources to build a sustainable business,” says Ravi Govender, Head of Small Enterprises at Standard Bank.
