Online crowdfunding platforms offer a popular alternative to traditional structures by connecting those looking to raise money for a business directly with crowds of potential backers.
It has increased the democratisation of finance, providing access to funds for a wider array of projects that may not have been available through longer-established, more conservative means.
Image: Amanda Palmer: Her Kickstarter campaign, entitled Theatre Is Evil: the Album, Art Book and Tour, became a huge success and generated more than $1.2 million from 24,883 backers. Photograph: Brenda Fitzsimons
