Many startup businesses begin as something the founders pursue in their spare time, while still working a full-time job. If your dream is to turn such a side hustle into your livelihood, how do you know when the time has come to make that leap?
My latest book has the answer to that question- as well as 19 other key considerations for any would-be entrepreneur. I have been directly involved in several startups, taught entrepreneurship at Michigan Ross for 16 years, and I’m an entrepreneur in residence at the Zell Lurie Institute. Now, I’ve gathered the lessons I’ve learned along the way in a book, The Launch Lens: 20 Questions Every Entrepreneur Should Ask, published by the University of Michigan Press.
