Contrary to the widely held belief that brainstorming sessions should be a time only of "yes, and" — that is, a time free of any criticism or judgment — the most innovative ideas are typically developed through pushback and constructive criticism.
That does not, however, mean "yes, but" should be the mantra of an innovation department. According to the Harvard Business Review, organizations should turn instead to "yes, but, and," for a combination of criticism and ideation that will lead to stronger ideas based not on compromise but on creativity and true collaboration.
