I had the pleasure of interviewing Adam Gorode and Katie Witkin.
Adam is Co-Founder and CEO of AGW. Gorode co-leads AGW Group’s creative vision and growth, working with iconic brands that include Condé Nast, HBO, Red Bull, Armani Exchange, Mother New York, and ’47 among others. Under Gorode’s leadership, AGW has gained notoriety for their unique ability to engineer brands’ participation in elusive cultural circles earning the company over 13 awards in its lifetime, including a Webby and a Clio for its work with HBO, and a Mashable Mashie for its work with Target. Prior to founding AGW, Gorode worked with agencies and Fortune 500 companies to craft digital strategies that helped his clients adapt to the emergence of multichannel networks and shifting consumer behaviors. Gorode’s career started at Syracuse University, where he studied music business and moonlighted as a concert promoter booking Kanye West, Snoop Dogg, and several dozen acts to campus. Gorode recognized early on that social media and mobile technology would upend industries and expanded his focus beyond music to create a company equipped to take advantage of the new landscape, in pursuit of fostering richer exchanges between culture creators and brands.
Image: https://thriveglobal.com
