When it comes to the choices we make, most of us like to think we’ve made the “best” decision. And while the everyday decisions (what to eat for breakfast, whether to read this article) don’t sap much mental energy, the choices that we encounter at scaling startups are often far more weighty: Deliberation on whether or not to raise a new round, or which new product feature to add to the roadmap, is intensified by a high-pressure environment with no safety net. Where good decisions can accelerate your company’s growth and foster trust among teams, bad decisions can endanger the bottom line and injure morale, sometimes irreversibly.
