Two of today’s biggest tech companies are now 20 years beyond their days as startups that revolutionized market segments with their initial innovations. Amazon turned 25 in July, while Google turns 21 in September.
These companies entered our consciousness on the strength of their initial focus -- online bookselling in the case of Amazon, and search technology for Google. And as we all know, they didn’t stop there. Their starting points were followed by other ideas and expansions, and now, like other growth companies who’ve come before them, they need to continue to innovate and refine their strategies.
