A co-founder of WeWork, Adam Neumann, once said that “people are the most important thing. Business model and product will follow if you have the right people.” This is true by and large, but it’s missing something even more fundamental. The people with which an entrepreneur will do business are, first and foremost, wrapped in culture.
In the world of serial entrepreneurship, especially as your ideas move across borders, culture plays a key role in how a business owner will manage his or her team. With the EU and Switzerland, Europe offers strong benefits to aspiring entrepreneurs, while it also inheres a myriad of cultural norms and challenges.
