Consumers and businesses alike are fascinated by the lore surrounding the culture of innovation – from the college dropout who started a personal computing revolution in his Los Altos garage to the programmers whose video game bust was a messaging platform boon.
Certainly, the lone genius and their surprising, sometimes earth-shaking inventions are breathtaking to behold. But for innovation to be useful to most enterprises, especially established ones, there needs to be a deliberate plan to find and shape ideas for their markets (existing and emerging), rapidly vet value and scale accordingly. In turn, these big organizations can serve as lifeblood for startups, whose existence may rest on finding the right partners and customers quickly to create an interconnected market.
