Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked.
According to the classic book by serial entrepreneur and former race car driver Tom Panaggio, “The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge,” smart business owners embrace two essential risks to every opportunity – decision and change. First, they decide on a direction to jump, and then they make adjustments and innovations to keep going and growing.
