Launching a product is hard to do.
"Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products."
That's part of the reason that the most heavy-hitting names in business — from Pepsi to Netflix, Microsoft to McDonald's — have had some of the biggest belly flops.
Image: Chuck D's All-New Classic TV Clubhouse/YouTube
