Last week I mentioned some important page elements that small business owners should focus on to improve the SEO and findability of their content. Today I want to focus on one of the most important page elements of them all – the Title tag– and a few things small business owners can do to maximize this tag and get the biggest benefit from both users and the search engines. It turns out a little tweaking can make all the difference.
Below are eight tips to help you write absolutely tantalizing Title tags. Feel free to share your own tips below.
* Use branding: When users are on your site, you want them to know they’re on your site. Constantly reinforcing this can go a long way in helping you to build your brand. One way to do this is to include your site/company name in the Title tag of each of your pages so that users are constantly seeing it. This keeps your company name top of mind as users navigate and become familiar with your Web site and burns it into their brain. Remember, people buy based on brand. You want to make sure you’re building and reinforcing yours whenever you can.
To read the full, original article click on this link: 8 Tips to Tantalizing Title Tags
Author: Lisa Barone
